DANIEL TODD's profile

UWE Portfolio Daniel Todd

The design brief was to create branding for a sweet shop. Here are some examples of my initial sketches of logos and icons with a Japanese influence

I then experimented with model making, collage and designing some characters and icons. Here are some examples above
Here are some examples of further experimentation with collage and typography

Here is my final logo, which combines some of the iconography with a simple and playful text
I then mocked up the logo on relevant backdrops, to illustrate its versatility
I had limited time for this design, so I quickly sketched my initial ideas and then experimented with different icons, found a font I liked and experimented with layout
I used the icons I made, combining them with some research about mental health to create my final infographic
My initial response to this project was to develop a mind map and then plan and execute a photography shoot
After sketching out some ideas, I then experimented with the photos, exploring the idea of visually representing a journey through mental health by unravelling the mind logo
Here are my final pieces, including a scroll post that I made on Instagram. I used the idea of unravelling the Mind logo, but incorporated it professionally into an ad campaign and combined it with one of the slogans I came up with in the mind-map
Here are my mock ups of how the campaign would look in relevant settings
The brief was to design promotional materials for an unusual festival. I chose Live Action Role Play (LARPing) as I like the medeavil asethetic and thought there would be scope for unconventional experimentation
Here are some examples of how I experimented with warped imagery of knights. I also developed a few stylescapes and further experimented with logos and icons
I further developed the warped imagery theme, while incorporating some of the logos and icons I made and adding more medeavil elements, such as the map. I experimented with different colours
My final mockups are of some posters and merchandise
I was asked to design some elements for a livestreamed gaming tournament for a friend. I designed some elements for the stream with pictures from the game and started to make some wire-framing for the tournament bracket
Here are the final tournament brackets and other elements for the stream that I designed and improved (as there were three tournaments), including an example of a player card.
Here are some assorted personal designs that I thought I would include to show some other designs I have made  
Example of written work - My A Level design report
Response to UWE brief
Audio piece:
Shoe photograph:
Typeset list:
UWE Portfolio Daniel Todd
Published:

UWE Portfolio Daniel Todd

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Creative Fields